An incredible aspect of advertising is its ability to inspire change. There is no better way to reach a wide range of people than through media. Not only print, but television and social media outlets are used to promote and spread awareness for a plethora of causes. Regardless of whether you agree with their message, the power of these advisements is undeniable.
The first is an ad created by the David Cornfield Melanoma Fund to bring awareness to skin cancer in teens and young adults. The video features the testimony of several individuals who have been personally affected by skin cancer. These individuals look back on their teen years and wish they could, knowing what they know now, go back and talk to their 16 year-old selves. The video is called “Dear 16-year-old Me”
The second are Anti-domestic Violence campaigns in different countries around the world. It’s amazing how similar messages can be distributed in such different ways.
Brewery Bernand, Czech Republic
Public Pay Phones, Romania
Aware Helpline, Singapore
Lastly is the AmericanAnti-Smoking campaign known as truth. The company themselves don’t refer to their campaign as “anti-smoking” but truth seekers trying to inform people of what the tobacco industry neglects to tell them
“Tobacco kills more Americans than auto accidents, homicide, AIDS, drugs and fires combined.”