Selling “green” is no different than selling any other product. It requires unique and creative advertising to get your point across to your audience. Here are three examples of how different companies and organizations have approached their audiences.
It is always interesting to see how different companies will take issues like the environment, renewable resources, or sustainability and make them into an entertaining means of awareness. EPURON is a B2B company in France and Germany that specialized in developing and financing wind energy projects. As a B2B company it’s nearly impossible to produce a viral YouTube video, yet EPURON’s advertisement has reached over 3 million views. They created a very unique and interesting video that encompasses their message mixed with humor.
The World Wildlife Fund is a leader in the Green and Blue movements. They have created numerous compelling public awareness campaigns urging people to change the way they interact with the planet. This is one of their advertisements set up on paper towel dispensers with a cut-out of South America. The campaign was created to inform the public that the fate of forests is not only directly correlated to how much we consume, but that it is in our hands.
In collaboration with the World Wildlife Fund (WWF), Coca-Cola created a truly green billboard. The billboard itself is covered in a Southeast Asian tea plants that absorbs CO2 from the atmosphere. The plants sit within recycled Coke bottles, making this advertisement as green as it gets.