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Computer-Generated Architecture In Recent Films

Computer-generated imagery, also known as CGI, is nothing new to the world of architecture. In fact, architects prior to construction commonly use 3-dimensional models.  They are considered to be more exact replicas of projects, more so than traditional hand drawings or 2-dimensional pictures. It allows an architect to see how the structure will interact with the surrounding environment.  Some of the more interactive tools allow architects to perform virtual “walk throughs.”

In films, architects use their knowledge of these tools to create futuristic and otherworldly designs. The amazing part is that since these structures are not tangibly built, the possibilities are endless. When thinking of films that truly capture and showcase computer-generated architecture, two recent films come to mind.

Tron Legacy 2010: Walt Disney Pictures

Thor 2011: Paramount Pictures & Marvel Entertainment

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About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

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This entry was posted on September 20, 2011 by in Architecture, Design and tagged , , , , , , .

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