the ludlow group blog

Disgustingly Awesome Advertising

To promote the Canadian release of Warner Bros. Contagion, ad agency Lowe Roche partnered with Curb Media to create a self-cultivating bacteria advertisement. Curb Media, known for producing “natural sign media,” allowed their own microbiologists and immunologists to choose 35 strains of bacteria for the billboard. The strains of bacteria, approved by the Canadian Health Board, can be seen in storefront windows on Toronto’s Queen Street West.

…Lowe Roche stencilled the letters and inoculated two large petri dishes with the bacteria. The boards initially appeared blank, but as the bacterial self-cultivated, the movie’s title was slowly revealed. The process served as an artistic interpretation of the worldwide spread of a virus depicted in the movie.

This type of advertisement is just so cool. It’s inventive, relevant and pretty gross. We love it!


About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

6 comments on “Disgustingly Awesome Advertising

  1. BiltBlog
    September 26, 2011

    Awesome awesome post. Advertisements should most certainly have a life span. This billboard might eventually consume itself and be totally unrecognizable as the bacteria spreads to every inch of its container.

    • theludlowgroup
      September 26, 2011

      Thank you, glad you enjoyed it! Excellent point, this idea is just so ingenious. And the purpose of the bacteria spelling out the film’s name was as you said, to eventually be unrecognizable.

  2. Ashley Glatz
    September 26, 2011

    This is such a great example of creative outdoor campaigns going viral.

    • theludlowgroup
      September 26, 2011

      Definitely! I actually just commented on one of your blog posts as well. I really enjoy your blog

  3. Futures Plus
    September 27, 2011

    The constant intrigue brought through the “growth” of this board is a truly inventive marketing display. The fact that people had to stop to figure out the sign and actually have a reaction to the poster shows how successful this marketing scheme was. Great find!

Leave a Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on September 26, 2011 by in Advertising, Design, Marketing and tagged , , , , .

Enter your email address to subscribe to this blog and receive notifications of new posts by email.



The Bloggers

%d bloggers like this: