the ludlow group blog

PETA, Are You Kidding Me?

People for the Ethical Treatment of Animals (PETA) is an organization known for stirring up controversy, especially when it comes to their unconventional advertising. Often their ads feature our favorite celebrites nude to promote their animal rights message. They even made headlines recently for their proposed porn site. But this time, they have gone too far.

PETA has launched their new campaign proposing that shark attacks are payback for human exploitation of fish. PETA just single handedly set back shark research 50 years. Shark scientists have spent decades researching why shark attacks occur. PETA neglects to tell you how seldom shark attacks occur. PETA doesn’t mention that mistaken identity is often a scientifically proven reason why sharks attack humans. OR sharks have even begun to associate humans with food due to commercial shark diving. INSTEAD, PETA suggests that surfers, a 6-year old child, and an innocent man on his honeymoon were attacked because of payback? “Payback” is not scientific nor a viable explanation for shark attacks. What PETA really did is further the human belief that sharks are man-eaters. In fact, if they had done their research they would know that local shark fisherman and spear fishing isn’t the problem. PETA has the reach and the resources to create a truly amazing shark campaign. Instead they created this…and they should be ashamed.

Thankfully there are some incredible organizations: Oceana, Shark Savers, Pew, Ocean Conservancy, CORAL, WildAid, and Shark Trust (to name a few) who have created amazing campaigns to help save sharks.

“Surging demand for shark fin soup is the primary cause of the devastating overfishing of sharks. The best way to lower demand is by educating consumers where consumption is the highest. Shark Savers’ “I Pledge” Shark Fin Soup campaign accomplishes this by collecting the personal testimonials of people who have stopped eating shark fin soup. This is the first in a series of multi-lingual films, PSAs, websites, printed materials, and billboards that are being produced and distributed in Hong Kong, China, Taiwan, Singapore, and the Chinatowns of the world. Learn more: sharksavers.org/​sharkfinsoup

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About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

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This entry was posted on September 29, 2011 by in Advertising, Marketing and tagged , , , , , , , , , .

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