We’ve talked quite a bit on this blog about inventive, creative, and inspiring ads. Even a little on terrible, distasteful, and plain bad ads. But we haven’t focused yet on what you can learn from certain advertisements. Truly remarkable campaigns teach us something in the world of marketing.
T-Mobile’s larger than life version of Angry Birds in Barcelona, Spain
Ingenious right? T-Mobile took a trend in popular culture to create an inventive and pretty amazing ad campaign. The ad features average citizens watching their Angry Birds game come to life before their eyes. Reaching 8+ million views on YouTube since June 2011, T-Mobile created a viral advertisement. So what can you learn from this? Adhere to popular culture by taking a trend and using it to your company’s advantage.
The Alamo Drafthouse anger texter ad
The Alamo Drafthouse is a small movie theater in Austin, Texas. They pride themselves on their one rule: no cell phone use in the theater. Often this rule, as you can imagine, creates some angry customers. One of these anger customers called the company to rant about their experience. Instead of avoiding the customer’s unpleasant remarks, they created an advertisement out of it. The ad warns people that their theater is a no BS zone. It’s important to understand that positive outcomes can come from your company’s unfavorable reviews. Whether this exact approach is appropriate for your company is obviously up to you.
Where do you take a sheet? Energy sheet campaign
Hah. So the Sheets Energy company created an ad campaign called “Where do you take a sheet?” The campaign airs as television commercials that you can’t help but laugh at. It’s important in any marketing campaign to take risks and sometimes be controversial. As an energy product they have a lot of competition and this was their way of standing out from the crowd. Whether you particularly like the campaign or not is irrelevant, you’ll remember it and that’s what matters.
Is there an advertising campaign that taught you something? Share with us