The Importance of Logos, How Strong is Your External Identity?
A logo serves as a visual interpretation of a brand or company. Successful logos become more than art but an integral part of a company’s outward identity. Communicated quickly, the logo’s typeface or image tells you several important things. Whether the company is established and/or strong is determined in a few brief seconds. What is fantastic about each of the following examples is that the words are virtually unnecessary, because each contains an image that reveals the company’s name.
Image source
As your company evolves, so should your logo. If it remains identical for decades your brand will be seen as old-fashioned (which may be your intention.) It’s a slippery slope though, often company go too far in their endeavors to reinvent their brand and are forced to retreat.
“The backlash against Gap’s new (and now defunct) logo was intense. Beyond the thousands of tweets and Facebook status updates deriding its design, people found other creative ways to protest the new logo,” stated Ben Parr from Mashable
Your logo is your company’s external identity. It must be strong, memorable and (if appropriate) ever-evolving.
Logos designed and created by Paul Rand
What’s your favorite logo? Share with us
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