the ludlow group blog

The Importance of Proofreading Before Publication

I wish to address the significance of proofreading before publication. This is an issue that has increased in importance with our amplified presence on the Internet. If the Internet is to be seen as a viable resource for information, the same time and effort should be put into each article as if it were in print.

We personally at Ludlow are a small advertising agency so please excuse us if we have a few minor typos here and there. We are only human. We do not have the resources of major publications such as an editorial department to correct such issues. We rely on our coworkers to proofread each post. With that aside, here is my issue…misinformation and spelling errors in major online publications. I strongly believe if you have the resources available, your published articles should be flawless. Of course there are steps each online professional can take to ensure their work is error free.

  1. Do your research. If you’re writing about a subject you’re not familiar with, research it. I read as many articles as I can about social media and architecture so that I can contribute as much information as possible to our readers. If you don’t have the time to research I suggest finding another subject you feel more comfortable with.
  2. Take your time. If you have a deadline I suggest breaking the article up into sections that allows you give each section of an article the attention it deserves.
  3. Reread it several times. Constantly reading your article ensures that your mistakes are minimal
  4. Read it out loud. Reading your article out loud is a great way to hear how it will sound to other people. In fact, you may notice that things you’ve written don’t sound the way you intended when vocalized.
  5. Get someone else to read it. This is incredibly important. Even if it’s just one other person, some one else needs to read your work before publication.
  6. Take a break from it and then return. Personally, I’ll write an article the night before and then completely reexamine it the following morning. This allows you to look at your work with fresh eyes and you may notice things you would not have by continuously working on something.

These are simple steps that ensure your work is flawless to the best of your ability. Obviously simple errors may still happen, you’re only human. It requires time and effort to produce valuable content. What are some tricks you use to ensure your work is ready for publication?

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About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

2 comments on “The Importance of Proofreading Before Publication

  1. leecalisti
    November 29, 2011

    great advice that i try to follow…and still the occasional typo…

    • theludlowgroup
      November 29, 2011

      thank you so much, and yes the occasional typo is easily forgiven

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This entry was posted on November 23, 2011 by in Marketing and tagged , , , , , , , .

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