Sony’s PlayStation@Store has a video service called VideoStore where you can rent or buy movies in HD. Studio Output and the Viral Factory came out with a series of short films, a little over a minute each, to promote the service. The short films, known as virals, use projection mapping as a starting point to later illustrate Sony’s next step in Augmented Reality…’Immersive Imaging.’ Augmented Reality refers to when your real-life environment is enhanced, or ‘augmented,’ by computerized imagery. Obviously this type of technology is perfect for the film and even video-game industries by allowing you to be fully “immersed” in your favorite movies. The series of virals used a mixture of projection mapping, the Augmented Reality technology, and traditional special effects. My favorite of the three videos is the “Pirates of the Caribbean” rendering, not just because the technology is incredible but because of the guy dancing in the right corner at the end! To learn more about the virals visit Creativity online.
“Great films fill rooms”
Story courtesy of Creativity