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Sony’s ‘Immersive Imaging’ Literally Immerses You In Your Favorite Films

Sony’s PlayStation@Store has a video service called VideoStore where you can rent or buy movies in HD. Studio Output and the Viral Factory came out with a series of short films, a little over a minute each, to promote the service. The short films, known as virals, use projection mapping as a starting point to later illustrate Sony’s next step in Augmented Reality…’Immersive Imaging.’ Augmented Reality refers to when your real-life environment is enhanced, or ‘augmented,’ by computerized imagery. Obviously this type of technology is perfect for the film and even video-game industries by allowing you to be fully “immersed” in your favorite movies. The series of virals used a mixture of projection mapping, the Augmented Reality technology, and traditional special effects. My favorite of the three videos is the “Pirates of the Caribbean” rendering, not just because the technology is incredible but because of the guy dancing in the right corner at the end! To learn more about the virals visit Creativity online.

“Great films fill rooms”

Story courtesy of Creativity 

About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

2 comments on “Sony’s ‘Immersive Imaging’ Literally Immerses You In Your Favorite Films

  1. Futures Plus
    December 2, 2011

    Wonder if this style of imagery will ever make it into the practice of architectural design…

    • theludlowgroup
      December 2, 2011

      You know I was thinking the exact same thing. How beneficial would it be to take the current 3D imaging techniques used in architectural models to create a life-size version that you could literally go inside of?

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This entry was posted on December 2, 2011 by in Advertising, Design, Marketing and tagged , , , , , , .

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