the ludlow group blog

Olla Condoms’ Guerilla Advertising Campaign

Olla Condoms is a company out of Brazil that strongly advocates safe sex, go figure. Their most recent advertising campaign, created by AGE Isobar, “Unexpected Babies” is a truly social media based initiative. The campaign sends male Facebook users a fake friend request from their unexpected, unborn child. The request reads their name plus “Jr.” and when the fake profile is clicked it becomes the Olla Condoms advertisement. The idea is to target young males and educate them on the potential consequences of unprotected sex. Yet, according to Facebook this type of advertising is prohibited because Facebook forbids fake profiles.

In an attempt to promote safe sex they target their audience on the number one social network in the world, logical right? Unfortunately the venue at which they chose to ignite their campaign has very strict policies that prohibit their idea. Personally, and as a marketing strategy, I think it’s a pretty successful campaign. Regardless of whether Facebook chooses to shut down their ads, people are talking about them. I guess the lesson here, that we’ve discussed before, is that being controversial or adhering to popular culture can be a great marketing strategy. I’m curious to get your opinions about this. What do you think of the campaign?

Story courtesy of & Photo + Videos by Olla Condoms

About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

2 comments on “Olla Condoms’ Guerilla Advertising Campaign

  1. Andrew Clinkman
    December 15, 2011

    I think it’s brilliant! What better way to cause the audience to think about what they’re doing? Imagine what Timeline will add to this campaign

    • theludlowgroup
      December 15, 2011

      I thought it was great too! I imagine Facebook will shut it down though, if they haven’t already

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This entry was posted on December 6, 2011 by in Advertising, Marketing, Social Media and tagged , , , , , .

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