Olla Condoms is a company out of Brazil that strongly advocates safe sex, go figure. Their most recent advertising campaign, created by AGE Isobar, “Unexpected Babies” is a truly social media based initiative. The campaign sends male Facebook users a fake friend request from their unexpected, unborn child. The request reads their name plus “Jr.” and when the fake profile is clicked it becomes the Olla Condoms advertisement. The idea is to target young males and educate them on the potential consequences of unprotected sex. Yet, according to Facebook this type of advertising is prohibited because Facebook forbids fake profiles.
In an attempt to promote safe sex they target their audience on the number one social network in the world, logical right? Unfortunately the venue at which they chose to ignite their campaign has very strict policies that prohibit their idea. Personally, and as a marketing strategy, I think it’s a pretty successful campaign. Regardless of whether Facebook chooses to shut down their ads, people are talking about them. I guess the lesson here, that we’ve discussed before, is that being controversial or adhering to popular culture can be a great marketing strategy. I’m curious to get your opinions about this. What do you think of the campaign?
Story courtesy of Examiner.com & Photo + Videos by Olla Condoms