the ludlow group blog

Who Says Print Is Dead?! An Awesome Collection Of 2011 Print Advertisements

With the rise of “new media” there is a lot speculation as to the future of traditional marketing techniques. As 2012 approaches the majority of companies strategies will rely more heavily on web-based media and less so on print advertising. Yet, you should never rely solely on one medium whether that be social media, television, email, web or print advertising. It is the mixture of old and new media that makes a truly successful campaign. Don’t abandon “old” or “traditional” avenues. Still, print advertising does have to work much harder these days. It’s our job, as an advertising agency, to grab your attention with only visual means. Granted print advertising has evolved more recently with technology to allow for imbedded interaction, both web and mobile. But, let’s take a step back and look at some print ads from 2011 that have no bells and whistles, just fantastic two-dimensional creations.

Advertiser: Bayer AG 
Brand: Aspirin
Title: Aspirin  Bride 
Agency: BBDO, Moscow, Russia

Bayer Print Ad by BBDO, Moscow, Russia 2011

Advertiser: Bayer AG 
Brand: Nazol
Title: Smells of the World, Countryside 
Agency: BBDO, Moscow, Russia

Nazol Print Ad by BBDO, Moscow, Russia 2011

Brand: Tivibu 
Agency: TBWA, Istanbul, Turkey

Tivibu Print Ad by TBWA, Istanbul, Turkey 2011

Brand: Swiss Life 
Title: For all life’s twists and turns  
Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland

Swiss Life Print Ad by Spillmann/Felser/Leo Burnett 2011

Brand: Amnesty International 
Title: Freedom of Expression, 2  
Agency: Air, Brussels, Belgium

Amnesty International Print Ad by Air, Brussels, Belgium 2011

photo source Coloribus


About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

5 comments on “Who Says Print Is Dead?! An Awesome Collection Of 2011 Print Advertisements

  1. Waleed K. Fareed
    December 16, 2011

    amazing creativity. i love the anti-inturuption ad.
    great blog. keep it up


    • theludlowgroup
      December 19, 2011

      Hah I agree that the Tivibu ads are great, thanks for stopping by!

  2. Kozlo
    December 29, 2011

    Hi Author, I really think this is great information

  3. reynardcollectables
    March 6, 2012

    Isn’t there something Beatles album cover about the “Smells of the World” ad? Great image whatever!

    • lexieludlowgroup
      March 6, 2012

      Yes! Very Revolver meets Yellow Submarine hah, thanks for commenting!

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This entry was posted on December 16, 2011 by in Advertising, Design, Marketing and tagged , , , , , .

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