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UK Pavilion/”Seed Cathedral” Heatherwick Studio’s Design for the 2010 Shanghai Expo

UK Pavilion/"Seed Cathedral" Heatherwick Studio's Design for the 2010 Shanghai Expo

The 6,000-square-meter UK Pavilion, also known as the “Seed Cathedral,” was created by Heatherwick Studio for the Shanghai Expo in 2010. The project was designed to bring awareness to the Millennium Seed Bank Project which is a globally recognized conservation effort created by the Royal Botanic Gardens in 2000. The structure is made from 60,000, 7.5-meter optical rods that contain seeds from different plants. The seeds are located at the tip of each strand and were collected for a biodiversity project. The significance of the seeds is to showcase the idea of sustainability.

UK Pavilion/"Seed Cathedral" Heatherwick Studio's Design for the 2010 Shanghai Expo 2

UK Pavilion/"Seed Cathedral" Heatherwick Studio's Design for the 2010 Shanghai Expo 3

“Vistors will be invited to watch, touch seeds of different plants as the core exhibition of the UK Pavilion. They will be surrounded by the seeds in a 20-meter-high hollow cube-like structure with seeds embedded in the walls and ceilings.”

UK Pavilion/"Seed Cathedral" Heatherwick Studio's Design for the 2010 Shanghai Expo 4

UK Pavilion/"Seed Cathedral" Heatherwick Studio's Design for the 2010 Shanghai Expo 5

“During the daytime, each of these 7.5-meter-long rods will act like fibre optic filaments, drawing on daylight to illuminate the interior.  At night, light sources embedded in each rod will allow the whole structure to glow.”

UK Pavilion/"Seed Cathedral" Heatherwick Studio's Design for the 2010 Shanghai Expo 6

UK Pavilion/"Seed Cathedral" Heatherwick Studio's Design for the 2010 Shanghai Expo 7

Story via Expo 2010 Shanghai China & Photos via Heatherwick Studio
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About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

2 comments on “UK Pavilion/”Seed Cathedral” Heatherwick Studio’s Design for the 2010 Shanghai Expo

  1. drawandshoot
    December 20, 2011

    Wow!

  2. BiltBlog
    December 20, 2011

    Always loved this project!

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