the ludlow group blog

Monthly Archives: January, 2012

Should Ads Do More Than Just Advertise?

What is the point of an advertisement? Should it simply promote a product or service – tell you what it is, what it does, what it looks like – or … Continue reading

January 30, 2012 · 1 Comment

Something Borrowed

At some point we’ve all heard the phrase, “imitation is the sincerest form of flattery.” While maybe that’s based in truth, we all know that when someone receives credit for … Continue reading

January 26, 2012 · 5 Comments

Innovation in Direct Mail Advertising

DIRECT MAIL is arguably one of the hardest means of advertising today. As the easiest medium to ignore, it requires an enormous amount of creativity. With the shift to inbound … Continue reading

January 23, 2012 · Leave a comment

The Ads We Wish Had Made It To the Super Bowl’s Top Ten Greatest Commercials of 2012, And Those We Are Glad Didn’t

In 2011, the Super Bowl had the largest television audience for a single broadcast in U.S. history. If you’re not watching for the football, you’re watching for the half-time show. … Continue reading

January 19, 2012 · Leave a comment

An Important Lesson for the B2B Marketer

Outbound/Traditional Marketing Is Not Dead With all the information out there it’s easy to get bogged down in all the excitement of today’s marketing amenities. We all agree that the … Continue reading

January 18, 2012 · Leave a comment

Inspired by Alexander Graham Bell’s Tetra Kite Design, the Little Shining Man Flying Sculpture

In 1904, a New York Times article introduced Dr. Alexander Graham Bell’s tetrahedral kite experiment. According to the article, the construction of these kites was first introduced by the Chinese … Continue reading

January 17, 2012 · Leave a comment

35 Logos in 48 Hours: A Tribute to Apple Inc.

Apple has left an everlasting impression on mankind. Revolutionizing the worlds of computers, mobile, and design, Apple has fostered decades of creativity. Victor Hertz, a Swedish designer and photographer, wanted … Continue reading

January 12, 2012 · 4 Comments

Innovation In Advertising: Leo Burnett’s Ad “My Secrets Cosmetics”

Leo Burnett is a global advertising agency that has created some truly fantastic ads. Each of their ads embodies the ever evolving nature of consumers and human beings in general. They … Continue reading

January 9, 2012 · Leave a comment

Booooooom Design Blog’s “Remake” Project

Booooooom is a design blog created by Jeff Hamada, an artist from Vancouver. The website is used as a creativity hub for the design community. The blog features art, music, design, … Continue reading

January 6, 2012 · 3 Comments

The Israel Anti-Drug Authority Uses A Facebook Timeline To Show Us Life With And Without Drugs

With close to one billion users worldwide, companies, campaigns, organizations and even small businesses see Facebook as an impossible resource to ignore. There have been several campaigns that utilize social … Continue reading

January 5, 2012 · 1 Comment

Minimalistic Print Advertisements

Minimalistic advertisements are stripped down to often a single image or focal point.  This approach often showcases a solitary image surrounded by negative space. With so many things requiring our … Continue reading

January 3, 2012 · 1 Comment

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