What is the point of an advertisement? Should it simply promote a product or service – tell you what it is, what it does, what it looks like – or should it do more?
Many ads are merely information-based. They’re not meant to be over-stimulating or complicated, they’re just meant to do one job – advertise. They don’t set out to be visually captivating, and they certainly don’t elicit much of an emotional response.
Car advertisements often fit the above description. This Infiniti ad, for example, is straightforward and unembellished. There’s a large product shot showing you what the car looks like, a logo at the bottom to ensure that you are aware of the brand, and an informational blurb that tells you some important features of the vehicle.
Some ads, however, seek to go beyond the standard. Sometimes they may tell a story, or even attempt to conjure up a certain emotion in its viewers. Other times, the goal may be to simply create a piece so aesthetically pleasing, that the ad itself could stand on its own as a piece of art. It may not be the traditional way to advertise, but there’s no denying that if it catches our eye, we’re probably going to stop clicking or flipping and check it out.
So what do you think? Do you think all ads should set out to go above and beyond the standard? Or is there still a time and place for the basic and clear-cut advertisement?
Infinity ad courtesy of © admonkey.org Weight Watchers ad courtesy of © adsoftheworld.com O Brother, Where Art Thou? poster courtesy of © chrisdelorenzo.com