In a society where sex sells and celebrities like Lady Gaga inundate the mass media, it sometimes feels like pushing the boundaries is the only way to get noticed. The idea of using sexuality to promote a product is nothing new, but as the years go on, it seems as though the now-you’ve-gone-too-far line keeps getting pushed further and further back. With that in mind, some companies are using increasingly graphic visuals to cash in on sex appeal.
Bare skin isn’t the only in-your-face tactic used these days. Sometimes a subject matter is so intense in itself, that it may just naturally lend itself to a heavier statement-making campaign. In these ads, sex appeal isn’t used to get your attention, but instead, the blunt and unreserved imagery.
While the above ads bring light to important issues, and therefore may be more widely accepted, some ads use explicit visuals without the moral cause to back them up. Often in these cases, the ad overshadows the actual product and garners attention for all the wrong reasons.
What do you think – How far is too far? Are people really paying attention to the message, or are they too distracted by the powerful visuals? And does the subject matter behind the ad ultimately determine the answer?
all images courtesy of © ads of the world