For years the advertising industry has come under fire for their portrayal of many less-than-flattering stereotypes. Many vintage ads are so offensive it’s hard to fathom that they were at one point the norm.
We look at these types of ads and wonder how such blatantly insulting depictions of women could ever get the OK for rotation. While advertising has, for the most part, cleaned up its act, there are a few industries that still haven’t fully reformed.
Today, some of the most common offenders are beer brands. All across the board, it seems that these companies continually use stereotyping as a means for humor. While it has been turned down since those early days of advertising, the objectification of women is still fairly prevalent.
Or how about the recent “Man Up” campaign, which implies that “real” men drink Miller Lite, and those who don’t are inadequate, embarrassing, and well, womanly…
While the typecasting of women is far more common, beer ads have also taken jabs at men. The following Amstel commercial suggests that guys are hopelessly sloppy, manner-less drunks, something that we should “know by now.”
So what do you think – Do you find these ads humorous, insulting, or some mixture of the two?
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