In 2010, Yakup Akdemir created a stunning advertisement for the 18th International Environmental Project Olympiad using a graphically designed leaf to symbolize the slogan, “without nature, life is not.”
In 2011, the work of Spanish artist, Lorenzo Durán, was used to create an eerily similar advertisement for the prevention of deforestation. To clarify, Durán has been creating beautifully ornate pieces of cutaway leaf art for quite some time, based off of a historical European and Asian cutting technique. Yet, their use in environmentally based advertising is where their similarities lie.
The leaves used in the following ads were manually cut by Durán and then later photographed for the print campaign. In 2012, his leaf concept was repurposed in yet another series of pro-environmental/anti-human-exploitation print ads.
advertisements via behance and adsoftheworld
Despite the obvious artistic magnificence of each ad, does the use of the exact same concept, all for environmental causes, make the message less effective?