the ludlow group blog

Environmental Ads Feature Same Design, Less Effective?

In 2010, Yakup Akdemir created a stunning advertisement for the 18th International Environmental Project Olympiad using a graphically designed leaf to symbolize the slogan, “without nature, life is not.”

Yakup Akdemir Inepo Print Ad 2011 via Behance 1

Yakup Akdemir Inepo Print Ad 2011 via Behance 2

In 2011, the work of Spanish artist, Lorenzo Durán, was used to create an eerily similar advertisement for the prevention of deforestation. To clarify, Durán has been creating beautifully ornate pieces of cutaway leaf art for quite some time, based off of a historical European and Asian cutting technique. Yet, their use in environmentally based advertising is where their similarities lie.

The leaves used in the following ads were manually cut by Durán and then later photographed for the print campaign. In 2012, his leaf concept was repurposed in yet another series of pro-environmental/anti-human-exploitation print ads.

SO ACAO Print Ad by Lorenzo Duran 2011 via adsoftheworld

SO ACAO Print Ad by Lorenzo Duran 2011 via adsoftheworld 2

Plant For The Planet Print Ad by Lorenzo Duran 2012 via adsoftheworld

Plant For The Planet Print Ad by Lorenzo Duran 2012 via adsoftheworld 1

Plant For The Planet Print Ad by Lorenzo Duran 2012 via adsoftheworld 2advertisements via behance and adsoftheworld

Despite the obvious artistic magnificence of each ad, does the use of the exact same concept, all for environmental causes, make the message less effective?

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About lexieludlowgroup

The Ludlow Group Blog is an advertising blog where you'll find posts on social media, design, marketing, ad campaigns, photography and architecture

4 comments on “Environmental Ads Feature Same Design, Less Effective?

  1. buubok
    March 28, 2012

    This is absolutely fantastic!

  2. Cara Olsen
    April 26, 2012

    You have a beautiful blog.

    • lexieludlowgroup
      April 26, 2012

      Thank you so much Cara, that’s a very nice thing to say. We work hard on it so it’s nice to know you enjoyed it. Thanks for stopping by!

      • Cara Olsen
        April 26, 2012

        My pleasure. And same to you!

        Blessings,
        Cara

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This entry was posted on March 28, 2012 by in Advertising, Design and tagged , , , , , , .

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