In advertising, typography can act as a deal maker or breaker, either aiding or ailing its accompanying image or copy. In other outlets, however, truly impressive typography often renders those counterparts ignorable or completely unnecessary.
In these following examples, the type is the focus. Acting as an art form in itself, the typography in these pieces is effectively captivating while independent of complicated messages or imagery.
images 1 & 2 © shch-a.com images 3, 4, & 5 © seblester.co.uk images 6 & 7 © friendsoftype.com