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Category Archives: Marketing

Sexism In Ads: Then And Now

For years the advertising industry has come under fire for their portrayal of many less-than-flattering stereotypes. Many vintage ads are so offensive it’s hard to fathom that they were at … Continue reading

March 14, 2012 · 6 Comments

Episode Two of Passing on the Info From IMS 2012: Twitter for Business

When it comes to discovering the value of Twitter for business there is no better resource than Hubspot’s Laura Fitton, @Pistachio. I had the pleasure of finally hearing her presentation … Continue reading

March 8, 2012 · Leave a comment

Episode One of Passing On The Info From IMS 2012: The 7 Rules for Content Marketing

One of the most crucial aspects of marketing today is the production of remarkable content. What I mean by remarkable, is content worth remarking on. At the Inbound Marketing Summit … Continue reading

March 2, 2012 · Leave a comment

Time Warp Wednesday: Ads That Take Us Back

The past may be gone, but it’s surely not forgotten. Every day we are paying homage to our history, whether through reoccurring fashion styles, sampling old hits for new songs, … Continue reading

February 29, 2012 · Leave a comment

Fat Tuesday Feature: Liquor Ads We Love

Mardi Gras, Fat Tuesday, Shrove Tuesday, Carnival – wherever you are and whatever you choose to call it, today is recognized universally as one thing: a party! This traditional practice … Continue reading

February 21, 2012 · Leave a comment

Animals in Advertising, Success By Human Emotion

A prevalent fundamental of advertising is the desire to elicit a response from your audience. Whether it’s to buy a product, give money to an organization, or even to “live … Continue reading

February 10, 2012 · Leave a comment

The Kids Were Right: How Social Media Will Influence Our Interface

Current media vehicles can only achieve a limited interface with our target audience. Our reach and frequency is largely determined by the budget and our ability to maximize our buying … Continue reading

February 8, 2012 · Leave a comment

Simpler Times: Have We Really Progressed?

As we get older we all harken back to those days when things were much simpler. Well were they? If memory serves me right the only difference was that choices … Continue reading

February 2, 2012 · Leave a comment

Something Borrowed

At some point we’ve all heard the phrase, “imitation is the sincerest form of flattery.” While maybe that’s based in truth, we all know that when someone receives credit for … Continue reading

January 26, 2012 · 5 Comments

Innovation in Direct Mail Advertising

DIRECT MAIL is arguably one of the hardest means of advertising today. As the easiest medium to ignore, it requires an enormous amount of creativity. With the shift to inbound … Continue reading

January 23, 2012 · Leave a comment

The Ads We Wish Had Made It To the Super Bowl’s Top Ten Greatest Commercials of 2012, And Those We Are Glad Didn’t

In 2011, the Super Bowl had the largest television audience for a single broadcast in U.S. history. If you’re not watching for the football, you’re watching for the half-time show. … Continue reading

January 19, 2012 · Leave a comment

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